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email marketing course

by Paul E. Watts

Lesson One of 10

If you would prefer to download all 10 lessons in one go rather than receive them weekly please click here

Welcome To Lesson One

Thank you for purchasing my course. I know you're going to find this not only interesting but if you follow my advice and walk in my footsteps there's no real reason why you can't make a lot of money and even a full-time income using the techniques that I'm going to be setting out for you.

The course comes to you in ten lessons each at 7-day intervals in order to give you time to follow, study and action each topic. Quite often (and I know I'm guilty of this too) if we have all the informaton in one go it's so easy just to browse through and then we miss out on the really important stuff.

If, however, you're already established in this area and just want to pick up some extra tips then please click the link above to download the whole course in one go. But if you're new to all this you would be well advised to work through the course as if you were attending an evening class in your local school. I've always found that's the best way to learn.

So let's make a start rightaway...

Embracing the technology

Embracing today’s technology has to be the way forward for global marketing. Being able to contact masses of targeted prospects at virtually zero-cost is just the best marketing system there is - BUT…and it’s a BIG BUT…it must be done right! And it must be done responsibly. There’s a right and wrong way to do everything but with Email Marketing get it wrong and not only will you not make money - you could end up in trouble! Big Trouble.

This course will not only let you in on the most successful marketers secrets and methods but it will also show you how to do it without causing you grief! Sensible, highly responsive email marketing that brings fantastic results at a press of a few keys and without causing people to cry spam at you!

Who am I and am I qualified to do this?

You may not have heard of my name before and that’s really because I work quietly, without fuss and don’t bombard the world with millions of emails. But what I can tell you is that every time I send a promotional email out - it makes me money. Lots of money.

I’ve been in the email marketing business since 1996 and when I started the facilities and systems we have now are far more sophisticated than they were then. I’ve grown with the business and the technology amassing a wealth of knowledge and practical experience along the way. I’ve also held email marketing conferences and work-shops over here in the UK and have helped scores of people on a one-to-one basis to set up their own campaigns. So…yes…I reckon I’m qualified to spill some beans.

Whether you’re completely new to all of this or indeed already a seasoned marketer hungry for more ideas I know you will get something out of this and I sincerely hope you make lots and lots of lovely extra cash!

Let’s get to it…!

The essence - the real foundation - of any email marketing has to be in the list. You can’t run email campaigns if you don’t have a list of people to email to. You’ve probably heard it many times before; The money is in the list. And it is so true. But it won’t bring you money if it’s just any old list - it has to be built - it has to be targeted - and full of people who are receptive to your invitation or sale or whatever. You can’t buy this list. You have to create it yourself…let me say that again because it’s very important;-

YOU have to CREATE the list YOURSELF!

There’s no other way. Everyone wants to buy their list (or even have it given to them free) and they want to make money within an hour of getting it. Sorry…but it just doesn’t work like that! I’ll let you into my first big secret - this is why most people who look at an email marketing course with all the enthusiasm they can muster, abandon it minutes later because they’re told they have to build their own list:-

You need a list..yes..of course you do..but it has to be YOUR list. Never someone else’s! Never be tempted to purchase a list or use Free For All or Safe Lists. They really won’t do you any good at all.

So…if the foundation of any email marketing course is in the list then that’s really where we should start. Problem is I can’t do that! It’s actually the wrong way round. There’s other stuff I need to talk to you about first and there are things to set-up before I can start to show you how to create and continually add to your list practically on automatic.

Not least among this is a place to store your list and how to create a system whereby prospects add their own details without you having to do a thing.

You do need a proper storage facility to hold your prospects. You might say ‘That’s OK - I can set up groups of people in Microsoft Outlook’ and yes..you can. But it’s no good if you’re going to be serious about this. It’s OK to play with but it won’t make you money - your standard run-of-the-mill email client is just not big enough and it’s certainly not sophisticated enough. Leave that for contacting Auntie Doris!

Let me explain;-

Say you have a list of 100 friends in your Outlook Address Book. That’s fine if you want to send them the occasional email. But what if you want to send them a series of emails say ten over the next 6 weeks? OK…yes..you can still do that. You push out Email 1 on day 1, email 2 goes out day 4, email 3 goes out day 8 and so on. No problem apart from the fact you have to send each email manually to your group of people - but that’s OK - it’s still no big deal.

But…what happens if you’re building your list and another 50 people want information from you the next day? Then you have to send email 1 out the day after you’ve sent email 1 to the first 100 and so on and so forth. I know of someone who started to run email campaigns like this and build his list at the same time and when he called me he’d just had to throw in the towel - he’d got so confused he’d lost track of who wanted what and had to abandon his email campaign! It was a nightmare that almost drove him to a nervous breakdown - honestly!

You need to do it right. You need an automatic process. There’s only one way;-

You must have in place an autoresponder and follow-up message system.

There’s simply no other option if you’re serious about this. There’s no other system available if you want to make money with email marketing without giving yourself a nervous breakdown. You have to have an autoresponder. But don’t worry - I’m going to guide you in the right direction here; show you how they work, what they can do for you and how to put them into operation so they make you oodles of money!

Never heard of autoresponders? OK - briefly; An autoresponder is a mechanism that will automatically send an email message to someone who has just made contact with you. This message has been written by you and it just sits there in the system waiting 24/7 for people to enter your list and it then sends it instantly. You will then usually have a series of pre-written follow-up messages that sit there waiting this time for the trigger to send each one - the trigger being a pre-set time since the previous message. Simple concept that works fantastically well 24 hours every day, 365 days every year on automatic - even whilst you sleep! And they’re not expensive - around 20 UK pounds (35 USD approx) per month.

There are many autoresponder systems out there. Just put the word in your favourite search engine and it will bring up something like 3 million entries.

So where do you go? Who do you choose?

In my opinion there are really only two options - many people would argue with me over this but I firmly believe that companies offering this service who are well established can offer far more than the many new ones that are around. Before I tell you who I believe the best two in the business are I want to warn you about something…

Free Autoresponders.

It costs thousands and thousands and many months of research and development, database scripting, software design etc etc to build a service that works properly with excellent support systems in place. So how can there be Free Autoresponders? How do they survive?

I’ll tell you how most of them work and please use this as a warning because if you use them you will make far less money (or even zilch) than you would using a paid-for service. A Free Autoresponder will offer you list-building facilities with autorespond and follow-up message capability. What they don’t tell you (although it’s probably hidden somewhere in their 27 pages of small-print Terms & Conditions) is that although you build your own list it becomes theirs as well. They will use your list and everyone else’s to broadcast their own promotions selling their own products which may of course conflict with your own. With a properly set-up and run system (certainly the two that I am going to recommend you to) this will never happen. Your list is your list and they wouldn’t even consider using your list to promote their own products - and that’s the difference.

You get what you pay for and in this instance if you’re not prepared to pay then you’ll get very little or in fact zero!

So the two I can recommend and they have very similar set-ups are getresponse.com and the one that I’ve been using for many years now to great effect:-

www.wms.aweber.com

Although I looked at Get Response when I was deciding on an autoresponder I didn’t trial it simply because I felt that Aweber had the edge.

Take the 30-day Test-Drive and you will soon realise that if you want to be successful in email marketing you simply can’t survive without a system like this. www.wms.aweber.com have been around since 1999 so I guess they know what they’re doing. Many top email marketing guru’s use it and that’s testament enough I reckon.

So…my first recommendation and before you do anything at all in email or Internet marketing is to get what many regard (not just me) as the very best in the business. There’s a lot it can do and you need to spend some time looking at it and experimenting with it - don’t be afraid of it and don’t ever think ‘I won’t be able to make this work - I don’t have any computer experience’ - believe me even if you’ve only just got past the stage where you realise a mouse is not just one of those little brown creatures that scurry around your skirting boards, then you can do this. I know because I‘ve followed the superb and easy-to-understand training video clips that are on the web site. They have answered every question you may have right from stuff like ‘move your curser here and click once’ to using RSS Feeds, sending broadcast messages, importing lists, HTML message sending etc etc.

They also operate an excellent Customer Support service by phone or the one that I’ve used on many occasions and had instant answers; the online chat facility. Here you can Instant Message one of the highly-experienced technicians who all know the system inside out.

So..Step One…get yourself a really good autoresponder. Spend some time watching the video tutorials and just play around with it. Next week we’ll start to implement some of the methods that grow my business day-by-day.

Subscribe to an autoresponder today and you’ll be ready to start building your list and to send emails and follow-ups automatically when I come back to you next week.

By all means shop around for your autoresponder but if you want to use the one that I've been using a good many years now just click here

Summary:-

Get to grips with the basics of today’s technology

Get an autoresponder

Catch up with you in 7 days

Paul E. Watts

Future issues will include:

How to send thousands of emails regularly without fear of spamming
How to write killer subject lines
How to write powerful email messages
How to build relationships and rapport using email
Timing your messages
How to get prospects to respond to your invitation
How to create dynamic pop-unders to increase your sales or sign-ups
Simple web-page creation and Domain Names
How to build a list of thousands who will be keen to read and action your emails